Meet Deidre Fernald, CFP®

A Fee-based, fiduciary financial planner in Clearwater, Florida, serving Pinellas County and clients virtually across the US.

Money decisions can feel heavy—especially when life is already full. I started Fern Financial Planning to make planning calm, clear, and doable. Together, we’ll build a plan that fits your life (not the other way around).

Hi, I'm Deidre.

Before I was a financial planner, I was a daughter watching my parents work hard, plan carefully, and take care of our family no matter what. I noticed how much responsibility they carried and their thoughtful planning around their finances. Talking about money was never a secret as they have always been open with us about their struggles, wins and planning. This motivated me to work in the financial industry, and I knew that this is what I wanted to do when I grew up. I help my clients make wise financial decisions because I know how overwhelming money can  feel, especially when you’re juggling work, kids, aging parents, health concerns, business  decisions, and everything in between. Yes, I do this every day with my clients but I am not immune to money struggles.  Life doesn’t slow down so we can “figure out our finances.” It keeps moving. I’m a mom of two and married to a business owner. I understand unpredictable income, payroll stress, growth decisions, debt, risk, and what it feels like to be the steady one when everyone else needs you.  I know that behind every balance sheet is a real family trying to do their best. Financial planning, to me, isn’t about beating the market or chasing trends.

It’s about protecting what matters. It’s about making thoughtful decisions. It’s about building a life you can feel steady in. 

Real financial planning needs to account for real life: income shifts, health changes, growing kids, career pivots, grief, opportunity, and evolving goals. Your plan should flex when life flexes. 

And when you work with me, there is no judgment. Ever.  Just structure. Clear conversation. And steady direction forward. 

You don’t have to carry it alone.  

Real plans for real life.

Have a question before you book? Reach out anytime. Tell me what’s on your mind and I’ll point you to the right next step—whether that’s a Discovery Call, a one-time planning session, or simply a helpful resource.